Social content workflow for agencies

Draft, Approve, and Schedule a Month of Client Social Posts

Relay drafts each client's month of captions with AI, moves it through copy, design, and review with your team, and gets client sign-off from a single link.

Now in early access for agencies.

Bluebird Bakery is waiting on you
How it works

Every Month of Content Moves Through Four Steps

Your team works one client month at a time, and everyone can see where it stands.

  1. 1

    Draft

    Relay reads the client's website and brand voice, then drafts a month of captions for your team to edit.

  2. 2

    Design

    Designers build visuals on each post. Account managers review them and leave notes in the same thread.

  3. 3

    Client Review

    The client opens one link, comments right on the image, edits a caption, or approves the whole month.

  4. 4

    Schedule

    Your team makes any requested revisions, then Relay schedules the approved posts to the client's connected social planner.

Handoffs

Always Know Who Has the Relay

Each client month is a relay, and one person holds it at a time. When your part is done, you pass it on and Relay lets the next person know.

  • One board for every client: see each month by step, with progress and the current owner.
  • Handoff emails: the next person hears about it the moment the relay is theirs.
  • Threads on every post: copy notes, design changes, and client comments stay with the post they belong to.
Client review

Client Approval From One Link

Clients open the link without logging in, see their month laid out post by post, and approve when they're ready.

  • Pinned comments: clients point to the exact spot on an image they want changed.
  • Caption edits: small wording fixes happen right on the post.
  • Review reminders: Relay emails the client when a review sits unfinished.
Scheduling

Approved Posts Go to the Client's Social Planner

Once the client signs off and your team makes the requested revisions, Relay schedules the month to the client's connected social planner.

For agencies

Your Agency's Brand on Every Client Review

Add your logo and brand color once. Review pages and review invite emails carry your logo and color.

  • A workspace per agency: each agency keeps its own team, clients, and settings.
  • Roles for the whole team: account managers, designers, and admins each see what they need.
  • Switch agencies in one click: partners who work across workspaces move between them from one login.

Bring Your Next Month of Client Content Into Relay

Relay is in early access for agencies. Tell us about your team and we'll get you set up.